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product news: Always offers PMP option

11 December, 2015

Always, the Femcare brand from P&G, is launching a £1 price-marked-pack (PMP) along with a packaging makeover of its Always Dailies Pantyliners, the UK’s best-selling range within the liners segment.

Available to convenience and independent retailers now, the new pantyliners are individually wrapped to deliver a more compact, discreet and convenient format for women on the go, looking for everyday freshness, confidence and protection.

Lourdes Fuentes, brand manager for Always, comments: “Always is renowned as one of the most trusted feminine brands. It has become a synonym of discretion and protection for what might be the most uncomfortable days of the month. As market leaders, we are continually investing in research to provide the best possible product to suit every woman’s individual needs.

“The launch of the new PMP range is fantastic news for the brand and independent retailers alike, as price-marked products in general and wrapped pantyliners within the Femcare sector are known to perform particularly well in the convenience channel. Positioned at a price point that provides great value for money, we are confident that the new Always Dailies Pantyliners will prove to be a success with consumers, helping retailers to maximise sales and increase profit.”

Keywords: P&G, PMP, Always

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