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Product news: Naked's new Kale Blazer
Published:  19 January, 2016

Naked, the juice smoothie brand from PepsiCo, is adding to its portfolio with the launch of new Naked Kale Blazer.

The new Kale Blazer smoothie contains 30% of vegetables, two thirds of which is Kale, and is a source of potassium, Vitamin K and fibre, and provides two of your five a day. Kale Blazer will be available in a 450ml on-the-go bottle and 750ml format.

The Naked Red Machine superfood smoothie includes a blend of strawberries, raspberries and cranberries, and will also launch alongside Kale Blazer in a 750ml format, which will join the existing and popular 450ml bottle.

Jeremy Gibson, marketing director at PepsiCo comments: “Naked has grown phenomenally since its launch in 2007. It is now the number one on-the-go smoothie brand and is currently growing ahead of the chilled fruit juice category at +22%. The new additions offer a different combination of vegetables and fruits with the availability of take home bottle sizes, and look set to build on the successful Naked range and meet the demand for smoothies that are full of fruit and vegetables with fantastic taste.”

This Naked launch will be supported by a marketing campaign which includes a strong level of sampling, digital activity and POS, to increase awareness and drive sales.

The 450ml bottles RRP is £2.36 and the 750ml bottles RRP is £3.49.




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