Forecourt Trader - 30 years at the heart of the fuel retailing community

Product news: Mr Kipling adds new range

25 January, 2016

Premier Foods, through its Mr Kipling brand, is launching a new Exceedingly Good Cake range. Consisting of golden oaty cakes, the range will include wholesome ingredients such as cranberry, orange and coconut.

The Exceedingly Good range is designed to appeal to the increasing number of people who focus on a healthier lifestyle and prefer natural, ‘better for you’ options.

The new range will launch this month initially with two variants - Cranberry & Orange Oat Slices and Dark Chocolate & Coconut Oat Slices - both less than 140 calories a slice. The Mr Kipling Exceedingly Good range comes in packs of four, in individually wrapped snack pack format, with an RSP of £1.49.

Holly Bristow, innovation controller, Mr Kipling at Premier Foods, comments: “This is yet another example of innovation from Mr Kipling, in line with Premier Foods’ strategy of pursuing category growth. We believe there is real potential for ‘better for you’ cake, as this will attract new consumers and open up new consumption occasions.”

01727 815850

www.premierfoods.co.uk

Keywords: Mr Kipling




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?