Forecourt Trader - 30 years at the heart of the fuel retailing community

Product news: Mr Kipling adds new range

25 January, 2016

Premier Foods, through its Mr Kipling brand, is launching a new Exceedingly Good Cake range. Consisting of golden oaty cakes, the range will include wholesome ingredients such as cranberry, orange and coconut.

The Exceedingly Good range is designed to appeal to the increasing number of people who focus on a healthier lifestyle and prefer natural, ‘better for you’ options.

The new range will launch this month initially with two variants - Cranberry & Orange Oat Slices and Dark Chocolate & Coconut Oat Slices - both less than 140 calories a slice. The Mr Kipling Exceedingly Good range comes in packs of four, in individually wrapped snack pack format, with an RSP of £1.49.

Holly Bristow, innovation controller, Mr Kipling at Premier Foods, comments: “This is yet another example of innovation from Mr Kipling, in line with Premier Foods’ strategy of pursuing category growth. We believe there is real potential for ‘better for you’ cake, as this will attract new consumers and open up new consumption occasions.”

01727 815850

www.premierfoods.co.uk

Keywords: Mr Kipling




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 July 2019
RegionDieselLPGSuper ULUL
East
East Midlands
London
North East
North West
Northern Ireland
Scotland
South East
South West
Wales
West Midlands
Yorkshire & Humber

Most read

As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?