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New king size Chinese

01 February, 2016
Page 48 

Unilever UK has added Chinese Chow Mein to the King Pot format of Pot Noodle. The company says Chinese Chow Mein has one of the highest penetrations of all the Pot Noodle flavours and it is confident the launch will drive category value by trading up existing fans of the flavour from the 90g to the 114g version.

Chinese Chow Mein joins Bombay Bad Boy, Chicken & Mushroom, Beef & Tomato and Original Curry in the King Pot format. With an rrp of £1.36, it comes in cases of 12.

Monique Rossi, marketing manager for Pot Noodle says the brand has a 47% market share and King Pot is a key driver of growth in the category: "Chinese Chow Mein has been one of our most popular flavours to date and its addition to the King Pot range is a great way to kick off 2016 for Pot Noodle."

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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