Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Red Bull reduces price mark

05 February, 2016

Red Bull is reducing the RRP of its 355ml price-marked can from £1.59 to £1.49 from February. With shoppers preferring priced-mark packs in convenience, this new price aims to maintain the premium position of the brand, while delivering an increased ROS and fuelling additional category growth.

Gavin Lissimore, head of category marketing at Red Bull, comments: “Priced-marked cans continue to be a must-stock for convenience retailers, specifically within soft drinks, representing value to the consumer, while driving rate of sale for retailers.

“By reducing the RRP of Red Bull 355ml from £1.59 to £1.49, we are aiming to further drive the growing big cans segment of functional energy by offering a great price for consumers to drive rate of sale, while maintaining the brand’s premium position versus the competition to deliver increased value sales for the retailer.”

01344 418396

www.redbull.com

Keywords: PMP, Red Bull




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East132.7461.80137.06126.04
East Midlands131.9880.90137.50125.32
London132.62139.31126.61
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
Scotland131.9664.90136.81125.08
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
Wales131.3668.20132.82124.33
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

Most read

Following the response by Sainsbury's and Asda to the CMA's damning provisional findings on their proposed merger, do you agree with the PRA's assessment that their proposed solutions to the concerns could result in hundreds of forecourt closures?