Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Unilever invests in ice cream freezers

05 February, 2016

Unilever is aiming to boost the value of the ice cream category in 2016 through a substantial investment in its salesforce and increased freezer distribution, as well as a range of new products.

From March, Unilever will be increase its field salesforce in a bid to reach five times as many retailers with advice, guidance and support. Further reaffirming the company’s continued commitment to the category; Unilever has pledged to place more freezers into the trade this year.

The new product line-up includes: new Twister Blackcurrant, new Feast Snack Bar, new Magnum Double and new Cornetto Choc ‘n’ Caramel Disc.

Noel Clarke, band building director for ice cream at Unilever UK & Ireland, says: “Ice cream presents a huge growth opportunity for retailers and manufacturers. As an Impulse category, this growth potential will be unlocked by delighting consumers at the first moment of truth; the store. To help deliver strong sales for retailers this summer, we are significantly investing in our salesforce, freezer distribution and product innovations. Here is to another strong year for Unilever ice cream.”

0330 335 1879

www.unilever.co.uk

Keywords: Unilever, ice cream




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 16 April 2018
RegionDieselLPGSuper ULUL
East124.89131.38121.90
East Midlands124.2463.90131.80121.24
London124.7562.90132.31122.04
North East123.61131.90121.00
North West123.8457.70130.24120.33
Northern Ireland122.81120.56
Scotland124.25131.22121.21
South East125.0961.90132.19122.34
South West124.4558.90129.28121.58
Wales124.0253.10129.58121.26
West Midlands123.74130.31120.97
Yorkshire & Humber123.50131.80120.56

Most read

Do you agree with TV motoring presenter Quentin Willson that the amount of people driving pure electric cars in future is likely to be very limited?

Calendar

See all events