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product news: Ritz adds new packs

19 February, 2016

Mondelez International is growing its Ritz Crisp & Thin range with a new 30g bag and three promotional price-marked packs (PMPs).

The brand will be taking the popular Sweet Red Chilli variant from its sharing bag range into its on-the-go format, and promotional 59p PMPs will be introduced for all variants within the 30g range.

The brand will also be supported by a new TV campaign from 14 March to continue to build awareness and help drive trial sales.

Sandra Ferreira, senior brand manager for crisps and savoury snacks at Mondelez International, said: “Ritz Crisp & Thin has had show-stopping results since the launch last May. Being named Product of the Year for Savoury Snacks is a real accolade we are very proud of.

“The brand has achieved the highest repeat rates of all launches in the category in the last two years, reaching 28%. Sweet Chili as a flavour segment is growing 11% in the category year-on-year, and we’ve sold two million units of our share bag format, so we believe launching an on-the-go format along with promotional price-marked packs and media investment will help retailers drive further sales.”

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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