Forecourt Trader - 30 years at the heart of the fuel retailing community

Red Bull goes orange

04 March, 2016
Page 52 

ed Bull is extending its Editions range with a new orange flavour. The energy drink firm says flavour is a key way to bring new shoppers into the category. Gavin Lissimore, Red Bull head of category marketing, said: "After a fantastic third year for Red Bull Editions, and the successful launch of our Tropical Edition, we are really excited to introduce an orange variant to the range, offering our consumers a compelling choice of products. Orange is the number one soft drinks flavour, and crucial within the sports and energy sector where it accounts for over 40% of flavoured drinks sold."

Available in both 250ml plain and £1.19 price-marked cans, the launch of Orange Edition is being supported by a marketing campaign and sampling programme.

01344 418396

My Account

You are not logged in.
  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?