Forecourt Trader - 30 years at the heart of the fuel retailing community

Asda won't trade below cost on fuel

04 March, 2016
Page 4 

Asda's petrol pricing policy of not trading below cost, is revealed in a planning application for a new petrol filling station at its store in Fleetwood, Lancashire. Acting on behalf of Asda, Deloitte is seeking permission from Wyre Council for a fully automated filling station with three pumps and six filling positions. In the documents it says: "Asda's clear petrol pricing policy states Asda will not trade below cost or offer discounts via either a loyalty scheme or to food customers who spend over a certain amount as offered by other supermarkets."


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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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