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Walkers' new look

03 February, 2006
Page 50 

Walkers' is relaunching its core range

Walkers has announced a £20m relaunch of its core crisp range following a reduction in fat and salt content – said to be the most significant change in the brand’s history.
A new healthier recipe sees the crisps cooked in sunseed oil and containing 70% less saturated fat than in 2005. In addition, three new flavours are launched: spicy chilli, lamb & mint and Cheddar cheese.Neil Campbell, Walkers general manager, said: “Nowadays our customers are looking for snacks that don’t just taste great but are also better for them. We have reduced the fat and salt levels in our crisps to make them healthier without compromising on taste. Although this is the biggest single step we’ve taken, it isn’t the first and won’t be the last.”The launch is supported by an extensive marketing campaign, including new TV advertising featuring Gary Lineker and leaflets being sent to more than three million households. 01162 342000



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Weekly retail fuel prices: 16 July 2018
RegionDieselLPGSuper ULUL
East132.28138.28128.84
East Midlands131.51137.79128.38
London132.19140.03129.03
North East131.0166.90139.39127.19
North West131.27138.06127.27
Northern Ireland130.41135.23127.81
Scotland131.76134.98127.78
South East132.4263.90139.59129.27
South West131.8461.90138.00128.87
Wales131.5258.80136.75128.29
West Midlands131.10138.93128.01
Yorkshire & Humber130.82138.87127.63

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