Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Ribena launches Very Berry variant

18 March, 2016

Ribena is launching a new Ribena Very Berry 500ml drink. Ribena Very Berry combines blackberries, raspberries and strawberries, to create a summer drink.

Ribena Very Berry will be available exclusively within impulse channels from 28 March, and the launch will be supported by in-depot activation throughout April, which runs alongside Ribena Light TV advertising throughout April and May.

Ribena marketing director Georgina Thomas said: “Ribena Very Berry is a really exciting development for Ribena. It’s performed excellently in taste tests and provides consumers with the perfect fruity summer drink. It’s the first time we’ve used this combination of berries and a stevia extract which allows us to reduce calories without compromising on taste.”

08702 408601

www.lrsuntory.com

Keywords: Ribena




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 10 December 2018
RegionDieselLPGSuper ULUL
East132.41131.92122.99
East Midlands131.66133.08122.31
London132.2955.90132.67122.45
North East131.02133.24120.36
North West131.66130.27121.42
Northern Ireland129.6972.90134.65121.32
Scotland131.73131.43121.43
South East132.6863.90133.14123.11
South West132.1667.90131.56122.81
Wales131.24132.97121.42
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

Most read

With so much focus on battery-electric vehicles, do you think there should be a more balanced discussion to include the potential of other energy sources such as hydrogen?

Calendar

See all events