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product news: Nestlé launches mini bars

18 March, 2016

Milkybar and Smarties are launching new mini size bars. Milkybar Milk & Crunchy (21g) is a fun cow-shaped, white chocolate bar with a milky, creamy centre and crispy pieces. Smarties Little Bar (20g) is a milk chocolate bar with colourful mini Smarties embedded into it.

Both will be available as singles RRP 35p and multipacks containing four bars RRP £1.

A Nestlé UK & Ireland spokesperson said: “The new Milkybar Milk & Crunchy and Smarties Little Bar are certain to appeal to both mums and kids alike. Mums that have grown up with these well-loved brands will love sharing the new twists on favourite chocolates with their own families. Retailers will benefit from the fact that these launches from well-loved and trusted brands capitalise on a growing category and benefit from media support.”

This year the Milkybar brand will benefit from £5m media spend. It will also be on TV for the first time since 2009.

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