Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Foster's partners English cricket

24 March, 2016

Fosterís is to be the Official Lager of England Cricket having signed a two-year deal with the England and Wales Cricket Board. The partnership sees Fosterís return to sports sponsorship for the first time in a decade.

The major new sponsorship deal will be supported by a nationwide campaign appealing to cricket fans across the country throughout the summer. The two-year deal includes all international T20 matches, One Day Internationals and International Test Matches. These include this summerís home international series against Sri Lanka and Pakistan and next seasonís tours by West Indies and South Africa.

The ECB logo will be included on all Fosterís packaging later in the year, and the beer will be activated in trade from 11th July to the end of August. In addition, there will be bespoke activations happening at selected cricket grounds throughout June, July and August - with further details to be revealed later this year.

David Forde, managing director of Fosterís owners Heineken, said: ďWe're thrilled to team up with England Cricket. Itís been a decade since we last sponsored the sport in the UK and what a time to start again.

ďEngland are playing superbly and the popularity of all forms of international cricket is soaring. Cricket has one of the widest fan bases of any sport and Fosterís is one of the best-selling lagers in the country - itís a winning combination for our customers, consumers and us.Ē

0131 528 1000

www.fosters.co.uk





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Weekly retail fuel prices: 2 October 2017
RegionDieselLPGSuper ULUL
East120.5363.90127.17119.00
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