Forecourt Trader - 30 years at the heart of the fuel retailing community

Pepsi's smooth ride

03 February, 2006
Page 51 
PepsiCo is spending Ł5m on the relaunch of PJ Smoothies, which it acquired last year. This will include new-look packaging and flavours as well as a TV advertising campaign with the slogan ‘Want fruit, Drink Fruit’.
The 250ml range features eight flavours, including four Super Smoothies which offer additional functional benefits. A new 1ltr range has also been introduced.PepsiCo is expecting the brand to perform exceptionally well this year. Marketing manager Cara Beeby said: “PJ Smoothies is consistently identified as the number one brand in consumer taste tests and the smoothies sector is growing fast.” 01189 306666



  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?