Forecourt Trader - 30 years at the heart of the fuel retailing community

New fuel card offers foolproof reminders

01 April, 2016

Foolproof, the latest fuel card trialled by The Fuelcard People, gives drivers a great way to avoid forgetting key dates. The card stores significant events, such as birthdays and anniversaries, as well as notes suggesting suitable gifts. When refuelling, a driver is reminded of the day’s important occasion and can buy an appropriate present in the forecourt shop.

Steve Clarke, group marketing manager, said: “A driver stops to refuel on the way home after a long day. When he presents the Foolproof fuel card, the checkout terminal prints out a message, saying, ‘Today is your tenth wedding anniversary. Flowers and wine are good, don’t get chocolates.’ He immediately buys some flowers, a card and a bottle of wine. The fuel card saves him from making a fool of himself.”

Foolproof is currently being trialled and will only be available to a limited number of applicants. Only online applications will be considered, via the Foolproof web site.

Clarke added: “Drivers might fool themselves into believing that their mobile phones, or diaries, will help them to remember, but these are inefficient. Foolproof issues automatic reminders, so that drivers do not have to fool around checking calendars. When there is a date that simply must not be forgotten, this is the best way to avoid looking foolish. Some dates really have to be remembered.”

To be sure of being considered, applicants should visit the Foolproof web site on the launch day, April 1st, 2016.





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Weekly retail fuel prices: 15 October 2018
RegionDieselLPGSuper ULUL
East137.1471.90142.30132.11
East Midlands136.69142.73131.36
London136.9366.90143.19132.09
North East136.1967.90145.04130.96
North West136.57142.32130.88
Northern Ireland135.50139.57130.71
Scotland136.74140.36131.39
South East137.4657.70143.03132.35
South West136.76141.73131.99
Wales136.5779.90137.82131.35
West Midlands136.16141.67131.24
Yorkshire & Humber135.8963.90142.13130.81

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