Forecourt Trader - 30 years at the heart of the fuel retailing community
product news: M&M's introduces exclusive mixed bag
Published:  01 April, 2016

M&Mís is adding to its portfolio with a new limited edition sharing pack Ė M&Mís Mix.

The new offering from Mars Chocolate UK combines M&Mís Chocolate, M&Mís Crispy and M&Mís Peanut in one sharing pack, and will be available exclusively in independent retailers and Asda stores from 28 March.

Bep Dhaliwal, trade communications manager, Mars Chocolate, said: ďPacked with Crispy, Chocolate and Peanut M&Mís, new M&Mís Mix brings together all the favourites in one tasty bag, making it the perfect treat for sharing with friends and family on a Big Night In.

ďAs the Big Night In trend continues to grow, weíre seeing more and more consumers reach for bitesize products and this exciting new offering provides retailers with a great opportunity to tap into this trend even further, boosting those all-important impulse purchases.Ē

Colourful packaging is designed to stand out on shelves, and a range of POS and display solutions have been produced to support convenience retailers..

This year, Mars Chocolate UK is set to support the M&Mís brand with media investment of £8.5m, which will see M&Mís appearing on UK TV screens for 26 weeks throughout 2016.

0845 045 0042

www.mars.com




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Weekly retail fuel prices: 18 June 2018
RegionDieselLPGSuper ULUL
East132.18140.02129.21
East Midlands131.6092.90141.48128.80
London132.06140.40129.21
North East131.2866.90141.91127.99
North West131.52141.49128.24
Northern Ireland130.8069.90135.52128.45
Scotland131.78138.84128.60
South East132.40141.08129.46
South West131.8662.90140.58129.06
Wales131.5463.90140.13128.63
West Midlands131.1759.80140.83128.45
Yorkshire & Humber130.8879.90140.94127.89

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