Forecourt Trader - 30 years at the heart of the fuel retailing community
product news: M&M's introduces exclusive mixed bag
Published:  01 April, 2016

M&Mís is adding to its portfolio with a new limited edition sharing pack Ė M&Mís Mix.

The new offering from Mars Chocolate UK combines M&Mís Chocolate, M&Mís Crispy and M&Mís Peanut in one sharing pack, and will be available exclusively in independent retailers and Asda stores from 28 March.

Bep Dhaliwal, trade communications manager, Mars Chocolate, said: ďPacked with Crispy, Chocolate and Peanut M&Mís, new M&Mís Mix brings together all the favourites in one tasty bag, making it the perfect treat for sharing with friends and family on a Big Night In.

ďAs the Big Night In trend continues to grow, weíre seeing more and more consumers reach for bitesize products and this exciting new offering provides retailers with a great opportunity to tap into this trend even further, boosting those all-important impulse purchases.Ē

Colourful packaging is designed to stand out on shelves, and a range of POS and display solutions have been produced to support convenience retailers..

This year, Mars Chocolate UK is set to support the M&Mís brand with media investment of £8.5m, which will see M&Mís appearing on UK TV screens for 26 weeks throughout 2016.

0845 045 0042

www.mars.com




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 18 March 2019
RegionDieselLPGSuper ULUL
East130.8557.70132.89121.68
East Midlands130.41132.10120.99
London130.92134.14121.81
North East129.47134.52119.63
North West129.89131.08120.36
Northern Ireland128.4464.90126.23119.33
Scotland130.47133.90120.76
South East131.14134.22122.06
South West130.59131.37121.41
Wales129.62127.41119.99
West Midlands130.2569.90135.09120.96
Yorkshire & Humber129.66133.59120.01

Most read

As Shell and Gulf launch new loyalty programmes, do you welcome such schemes as a way of boosting business?

Calendar

See all events