Forecourt Trader - 30 years at the heart of the fuel retailing community
product news: M&M's introduces exclusive mixed bag
Published:  01 April, 2016

M&Mís is adding to its portfolio with a new limited edition sharing pack Ė M&Mís Mix.

The new offering from Mars Chocolate UK combines M&Mís Chocolate, M&Mís Crispy and M&Mís Peanut in one sharing pack, and will be available exclusively in independent retailers and Asda stores from 28 March.

Bep Dhaliwal, trade communications manager, Mars Chocolate, said: ďPacked with Crispy, Chocolate and Peanut M&Mís, new M&Mís Mix brings together all the favourites in one tasty bag, making it the perfect treat for sharing with friends and family on a Big Night In.

ďAs the Big Night In trend continues to grow, weíre seeing more and more consumers reach for bitesize products and this exciting new offering provides retailers with a great opportunity to tap into this trend even further, boosting those all-important impulse purchases.Ē

Colourful packaging is designed to stand out on shelves, and a range of POS and display solutions have been produced to support convenience retailers..

This year, Mars Chocolate UK is set to support the M&Mís brand with media investment of £8.5m, which will see M&Mís appearing on UK TV screens for 26 weeks throughout 2016.

0845 045 0042

www.mars.com




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?