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product news: Swizzels extends Refreshers range

22 April, 2016

Swizzels has extended its Refreshers range to keep up with consumer demand for sour flavours.

The new Refreshers Sour Apple chew bar is a vibrant green colour and has a zingy flavour with a fizzy sherbet centre.

The Refreshers Sour Apple bar, which has a 10p flash on the wrapper, is Swizzels’ first count-line chew bar that is suitable for vegetarians.

The addition of the vegetarian chew bar will open up new markets for the Refreshers range, appealing to new consumers, including those with specific dietary requirements such as a Halal diet. It is also completely free from artificial colours.

Emma Herring, NPD Brand Manager at Swizzels, said: “We are very excited about the launch of our new Sour Apple flavour Refreshers chew bar. The Refreshers chew bar is a classic sweet treat that has been a real consumer favourite for decades. The Sour Apple flavour adds a new twist to our traditional Refreshers range. The vibrant packaging and tangy flavour will appeal to consumers of all ages.”

The new Refresher Sour Apple chew bar will be available in a 60 count SRP with a promotional header card featuring a bold 10p flash.

0800 970 0480

Keywords: Swizzels, Refreshers

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