Forecourt Trader - 30 years at the heart of the fuel retailing community

Roses keep growing

01 May, 2005
Page 56 
Range rationalisation and rebranding are the cornerstones of Cadbury Trebor Bassett’s activity for Christmas 2005.
This will include a major relaunch of its traditional Christmas range, with a greater focus on the new Cadbury masterbranding.The iconic purple colour will be coupled with ‘Magic of Christmas’ branding.The successful Roses Luxury Collection product will be joined by a 65g mini box, for consumers who want a smaller present at an affordable price. Roses twist-wraps too are available in a mini carton – an 80g for 99p.Meanwhile CTB says its Roses carton with 33% extra free should be a focus for forecourts, as it is proven to increase sales over the Christmas period. Likewise with Heroes, forecourts should focus on the 480g carton with 25% extra. CTB advises that smaller stores stick to offering a range of best-selling products from all Christmas categories and display products in high footfall areas to maximise impulse sales. Adding in-store theatre will further drive sales but retailers must remember to keep their range fully stocked at all times.0870 191 7343

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Weekly retail fuel prices: 10 June 2019
RegionDieselLPGSuper ULUL
East Midlands134.59140.57129.69
North East133.19142.40129.15
North West134.1363.90139.73129.13
Northern Ireland131.34135.32128.05
South East135.2562.40141.74130.52
South West134.5167.90140.57129.57
West Midlands134.34140.64129.70
Yorkshire & Humber133.72140.40129.24

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