Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Maltesers unveils new TV advertising

06 May, 2016

Maltesers has launched a new TV advertising campaign, supported by a media investment of £10m.

A series of four Maltesers adverts will air throughout the year and the new campaign will also be brought to life across digital channels using a YouTube pre-roll.

Fabio Alings, Maltesers brand director, said: “This is an exciting year for the Maltesers brand. Not only are we back in living rooms across the country with our biggest ever UK TV campaign, but 2016 is also the year which sees us celebrate the brand’s 80th anniversary – we’ve been providing our British consumers with a lighter way to enjoy chocolate since 1936.

“We have always encouraged fans of our Maltesers brand to not to take themselves too seriously, and this continues to influence our creative approach as seen in our quirky new adverts.”

0845 045 0042

Keywords: Mars, Maltesers

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?