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product news: Cadbury Fingers rolls out summer pack

06 May, 2016

Burton’s Biscuit Company is launching a Limited Edition ‘Great British Summer’ pack for Cadbury Fingers.

Rolling out from early June and available for a limited time, the pack will feature a celebratory balloon and bunting design featuring the Union Jack Flag and celebrating the British heritage of the brand.

The SKU will be available in 114g cartons in case sizes of 20. Limited edition summer packs were previously available in 2012 with a similar design to commemorate the Queen’s Diamond Jubilee and Summer Events, which drove incremental sales during this period.

“With plenty of reasons to celebrate this summer from the Queen’s 90th Birthday to the Euros and the Rio Olympics, we’re helping retailers drive incremental profits with limited edition Cadbury Fingers packs that are perfect for sharing,” said David Costello, head of category and shopper management at Burton’s Biscuit Company.

“Demand is sure to be high with shoppers looking for a ‘treatier’ biscuit to enjoy this summer.”

0330 6600 196

www.burtonsbiscuits.com





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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
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West Midlands123.7465.23132.27121.20
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