Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: KP Snacks introduces Hula Hoops Golden Hoop

13 May, 2016

KP Snacks has launched Hula Hoops Golden Hoops – a baked version of the potato snack.

The new savoury snack is rolling out now and comes in a 50g Cheese flavoured grab bag (RRP: £0.69p). It contains 30% less fat than standard crisps, which is highlighted front-of-pack.

Hula Hoops Golden Hoops will be supported by a multi-million pound marketing campaign that includes social and digital activation, in-store POS, as well as TV advertising on air this summer.

Matt Collins, trading controller convenience and wholesale at KP Snacks, said: “The ‘Better for You’ category continues to grow as more and more consumers focus on healthier lifestyles and seek alternative snack options. Golden Hoops taps into the fast-growing market for ‘permissible’ snacking by offering shoppers a healthier, yet tasty option that can be enjoyed either at home or on the move.

“The concept has tested incredibly well with consumers, and our research has revealed that sales are expected to deliver over £10m RSV in the first year. This is a huge opportunity for independent retailers to grow their crisps and snacks sales, and we’re encouraging them to take full advantage by stocking up ahead of demand.”

0845 601 7583

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 July 2019
RegionDieselLPGSuper ULUL
East Midlands
North East
North West
Northern Ireland
South East
South West
West Midlands
Yorkshire & Humber

Most read

As the smaller/family owned independent forecourt businesses continue to be acquired by the big operators, do you think now could be the right time for you to sell up?