Forecourt Trader - 30 years at the heart of the fuel retailing community

Wimbledon tie-up

01 June, 2016
Page 64 

Robinsons is celebrating its long-term partnership with Wimbledon with limited-edition Wimbledon packaging and two new flavours.

The Wimbledon packaging is appearing on core 1ltr and 2ltr single-concentrate bottles and Squash'd packs. The two new flavours are Orange & Peach, available in the 1ltr single concentrate format following its popularity in Squash'd; and Lemon & Pink Grapefruit.

The activity forms part of Britvic Soft Drinks' £5m 'A real taste of Wimbledon' campaign for the squash brand. There will also be sampling and experiential in and out of store, social media, TV and outdoor advertising. In addition, a consumer competition is giving away VIP experiences and tickets to the ladies' final via the Twitter hashtag #tasteofwimbledon.

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Weekly retail fuel prices: 8 January 2018
RegionDieselLPGSuper ULUL
East Midlands123.8066.90131.14121.04
North East123.33133.44120.61
North West123.5767.90129.17120.84
Northern Ireland122.86127.40120.59
South East124.6153.90132.50122.01
South West124.13130.16121.34
West Midlands123.2263.57132.28120.53
Yorkshire & Humber123.3079.90131.79120.82

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