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product news: Walkers rolls out new launches

10 June, 2016

Walkers is rolling out two new exclusive launches across Walkers Max and Walkers Monster Munch.

Walkers Max has launched a Jamaican-inspired flavour – Jerk Chicken flavour (RRP of £0.75p, 50g) - as an impulse exclusive, to help maximise sales for the channel.

To help retailers maximise sales offered by the new flavour, Walkers has produced a four-case stacker, which will also include the popular Flamin’ Hot, Paprika and Flame Grilled Steak SKUs.

Alongside the Max launch, Walkers has also launched a three-case stacker to support Monster Munch grab bags. The stackers, which are available now, will include Monster Munch Flamin’ hot, Pickled Onion and Roast Beef SKUs, to help drive sales of the brand.

Nick McGrath, senior sales director at PepsiCo, commented: “We’re delighted to be offering new Monster Munch stackers and the Max flavour to help drive sales of grabs for retailers within the impulse channel. By stocking grab bag formats, retailers can increase sales by 7%, and at PepsiCo we continue to be committed to delivering products, flavours and eye-catching in-store materials to help support retailers and ultimately drive growth for savoury snacks.”

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