Forecourt Trader - 30 years at the heart of the fuel retailing community
product news: 'Amaze'-ing summer promotion from Premier Foods
Published:  10 June, 2016

Premier Foods, through its popular cake brand Cadbury Cakes, is set to drive ‘Absolutely Fabulous’ sales for retailers by linking up with what is predicted to be the British summer blockbuster film, ‘Absolutely Fabulous: The Movie’.

The film stars Jennifer Saunders and Joanna Lumley, and will be released by Fox Searchlight Pictures on July 1. Cadbury Amaze Bites will be running an on-pack promotion offering consumers the chance to win an ‘Absolutely Fabulous’ luxury shopping spree. In addition, to generate new interest and offer consumers more variety within the Bites sub category, Cadbury Amaze Bites will be launching a special edition flavour – Chocolate Raspberry, available for three months from June to August.

Karmel Maletta, innovation controller Cadbury, says: “Since its launch in October 2015, the Cadbury Amaze Bites range has been a massive hit with consumers and is already worth £4M . Special editions, such as our new Chocolate Raspberry variant, not only enable us to offer exciting new flavours, but also help to attract new shoppers to the cake category. Our insight shows us that this new variant will appeal to new consumers, and with the Cadbury Cake brand at an all-time high of £78.7m, Cadbury Amaze Bites are perfectly placed to help retailers increase cake bite sales this summer.

“We are ‘Absolutely’ delighted to be teaming up with such a fun film to offer our loyal consumers the opportunity to win prizes, whilst creating excitement in the category and generating additional cake sales for retailers. The film is a great fit for Cadbury Amaze Bites as both appeal to a similar audience who like to have fun and live life to the max. So it really is an Absolutely Fabulous partnership!”

01727 815850

www.premierfoods.co.uk




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 16 July 2018
RegionDieselLPGSuper ULUL
East132.28138.28128.84
East Midlands131.51137.79128.38
London132.19140.03129.03
North East131.0166.90139.39127.19
North West131.27138.06127.27
Northern Ireland130.41135.23127.81
Scotland131.76134.98127.78
South East132.4263.90139.59129.27
South West131.8461.90138.00128.87
Wales131.5258.80136.75128.29
West Midlands131.10138.93128.01
Yorkshire & Humber130.82138.87127.63

Most read

Are you hopeful the government inquiry highlighting the malign impact of unregulated hand car washing will significantly reduce the number of cowboy operators?

Calendar

See all events