Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Pot Noodle extends PMP range

08 July, 2016

Pot Noodle is targeting shoppers in the convenience channel by launching £1.29 price-marked packs for its King Pot range, which are available to order now.

It is making three of its most popular flavours in the King Pot range – Chicken & Mushroom, Beef & Tomato and Original Curry – available in a PMP format as it looks to encourage consumers to trade up from the 90g version to the larger 114g format.

Monique Rossi, Pot Noodle marketing manager at Unilever UK, said: “Price-marked pack versions of our standard sized 90g flavours have been phenomenally popular, particularly in convenience stores and independents, and we’re looking to replicate that success for our King Pots range.

“By launching three of our most popular flavours in price-marked packs we’re aiming to show shoppers value for money, encourage them to trade up to the larger versions of their favourite flavours and attract new consumers into the Instant Hot Snacks category.”

0800 010109

www.unilever.co.uk

Keywords: Unilever, Pot Noodle




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 19 August 2019
RegionDieselLPGSuper ULUL
East132.5364.57140.16129.06
East Midlands132.1066.40141.37129.07
London131.85141.85129.52
North East130.85144.25128.58
North West131.60139.66128.82
Northern Ireland129.13134.50126.35
Scotland131.8363.30140.01129.04
South East132.8662.50141.62129.81
South West132.24138.89129.06
Wales131.09138.10128.06
West Midlands131.8660.90141.24128.98
Yorkshire & Humber131.40140.49128.65

Most read

As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?