Forecourt Trader - 30 years at the heart of the fuel retailing community
Icy blast with Wrigley Extra Ice
Published:  01 May, 2005

Extra Ice is a new flavour addition to the Extra chewing gum range, replacing Extra Winterfresh.

Jo Hartop, head of communications at Wrigley, said: “This is an exciting new flavour addition to the Extra brand, which delivers an incredible icy blast and breath-freshening sensation.

“Our heavyweight marketing support package for Extra Ice will serve to drive consumer awareness and sales. Retailers will benefit from the high-profit margins that this new flavour from Extra will provide.”

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Weekly retail fuel prices: 10 June 2019
RegionDieselLPGSuper ULUL
East135.3166.90140.93130.00
East Midlands134.59140.57129.69
London134.50141.91130.33
North East133.19142.40129.15
North West134.1363.90139.73129.13
Northern Ireland131.34135.32128.05
Scotland134.25140.07129.86
South East135.2562.40141.74130.52
South West134.5167.90140.57129.57
Wales133.6764.90137.30128.83
West Midlands134.34140.64129.70
Yorkshire & Humber133.72140.40129.24

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