Forecourt Trader - 30 years at the heart of the fuel retailing community

Two for £1 at Nestlé

17 July, 2016
Page 48 

Nestlé Confectionery hopes to drive sales and profits for convenience retailers with the launch of a major new '2 for £1' initiative across 10 of its best-selling packs. These are KitKat four-finger milk; KitKat Chunky Milk; KitKat Chunky Peanut Butter; Aero Peppermint Medium; Aero Mousse; Yorkie; Smarties; Milkybar; Toffee Crisp; and Rowntrees Fruit Pastilles.

The packs are available exclusively in the wholesale and convenience channel.

The company says that with more than 60% of singles confectionery consumed with more than one person present, the '2 for £1' multibuy is ideal for encouraging shoppers to trade up and buy an additional pack to share with friends or family.

And, in comparison with packs price-marked at a discounted price of 50p, a '2 for £1' multibuy deal is almost certain to make more cash margin for retailers.

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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