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product news: Wrigley adds more PMPs

19 August, 2016

Wrigley has launched a range of price-marked packs (PMP) across its best-selling Skittles candy and Starburst singles portfolio following the success of its PMP hanging bags.

The new packs with a 49p RRP splash are designed to help retailers in the convenience channel drive confectionery sales, by offering consumers a selection of Wrigley’s sugar confectionery brands, at an attractive price.

Dan Newell, Wrigley Confections marketing manager, commented: “The launch of Wrigley’s best-selling sugar confectionery singles, now available as price-marked packs, builds on our commitment to support retailers with a variety of products that offer customers value for money. We’re confident that by adding 49p RRP flashed singles packs to our range in an effort to give consumers more choice, we will also help retailers maximise impulse sales.

“Wrigley’s current range of Wrigley £1 RRP PMP hanging share bags has seen an increase in sales of 33% in the last 12 weeks, and the expansion of our price marked pack offering ensures customers will continue to enjoy our iconic Starburst and Skittles brands.”

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