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product news: Golden Wonder brand relaunches

19 August, 2016

Golden Wonder is relaunching the crisp brand with a new look and upgraded flavours. Salt levels have also been reduced across the range to meet FSA 2017 guidelines.

The relaunch will be supported by a TV campaign featuring the three hero flavours: Cheese & Onion, Salt & Vinegar and Sausage & Tomato as well as through digital and PR.

Matthew Smith, marketing director at Golden Wonder, said: “Golden Wonder is a great British brand with a loyal following who love our strong, distinctive flavours. Our new range is based on strong consumer insights that showed that there is demand for more fully-flavoured crisps.

“We are excited by the relaunch and are investing significantly with stronger flavours across the range, impactful new packaging and a heavyweight marketing campaign that includes a new TV advert in Scotland running from October to December that will be seen by 2 in 3 adults.”

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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