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product news: Britvic adds sparkling Drench variants

02 September, 2016

Britvic is following-up the relaunch of its juice drinks brand, Drench, earlier this year, with new sparkling variants to extend the range into the carbonated segment.

The new flavour combinations, Raspberry & Cranberry and Grape & Elderflower, will be available in a 330ml can format.

The launch will be supported with a marketing campaign including outdoor media highlighting that Drench Sparkling contains no artificial sweeteners, colours or flavourings.

Kevin McNair, GB marketing director, Britvic Soft Drinks, explained: “We know that the typical adult consumer (30+) is leaving the soft drinks category in favour of tea, coffee and water, but still wants something tasty and refreshing, so there is certainly a need for a relevant grown-up solution to keep these drinkers in the category. Extending the range and providing new flavours and formats, under a recognised brand, will ensure our customers can meet their consumers’ needs and drive sales of adult soft drinks in store.”

The new 330ml cans of Drench Sparkling in Raspberry & Cranberry and Grape & Elderflower flavours are available as a wholesale exclusive at an introductory case price of £5.99, before being rolled out nationally in October at an MRSP of 79p per can.

0845 758 1781

Keywords: Britvic, Drench

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Weekly retail fuel prices: 18 March 2019
RegionDieselLPGSuper ULUL
East Midlands130.41132.10120.99
North East129.47134.52119.63
North West129.89131.08120.36
Northern Ireland128.4464.90126.23119.33
South East131.14134.22122.06
South West130.59131.37121.41
West Midlands130.2569.90135.09120.96
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