Forecourt Trader - 30 years at the heart of the fuel retailing community
Fresher for longer
Published:  08 September, 2016

Trebor is expanding its range with the launch of Trebor Mighties a new, sugar-free mint that delivers a big refreshing hit of Trebor mintiness in a small pack. Available in two flavours Mint and Berry Mint Trebor Mighties deliver a "continuous wave of cooling refreshment", meaning consumers can stay confident and fresher for longer. The launch is supported by a £1.2m TV campaign as well as in-store activation and pos. Packs are sold in a flexible shelf-ready outer with hooks so they can be sited anywhere in store for maximum stand-out.

Elena Mallo Tirado, senior brand manager for Trebor, said consumer research showed an 'outstanding' desire for Trebor Mighties. She expects the sugar-free mints to be a hit with younger shoppers. 01895 615000

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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