Forecourt Trader - 30 years at the heart of the fuel retailing community

Product news: New £5m campaign to drive demand for Toffifee

12 September, 2016

Toffifee is returning to TV screens this Autumn with a new creative from today (September 12) for eight weeks, as part of its exciting £5m campaign. The new advert will drive consumer awareness of the great tasting family treat, in turn driving boxed chocolate confectionery sales for retailers.

It continues to feature the tag line, 'There’s so much fun in Toffifee', while demonstrating its product ingredients: caramel, hazelnut, nutty spread topped with chocolate. This year Toffifee is investing 30% more in a heavyweight TV campaign from the busy back-to-school period in September right up to the Christmas season, reaching 82% of viewers.

In addition, the brand will be investing in its first ever sampling campaign this November across the UK with an experiential campaign around shopping centres to help drive trial  ultimately repeat purchase rates.

Andy Mutton, sales director, Storck UK, comments: “We’re investing in a new advertising campaign to help drive demand for this truly unique product within the boxed chocolate confectionery category. Toffifee is performing exceptionally well with growth of +18.1% and in conjunction with this new creative and sampling, we expect significant uplift in rate of sale, pushing further sales for retailers.”

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 8 October 2018
RegionDieselLPGSuper ULUL
East Midlands135.6273.90140.59131.07
North East135.0670.90142.98130.55
North West135.71142.42131.11
Northern Ireland134.66136.90130.45
South East136.57142.77132.19
South West135.9457.90141.56131.84
West Midlands135.1664.90142.37130.86
Yorkshire & Humber134.85143.21130.73

Most read

Are you concerned about any potential negative impact of the 'mega' mergers between MFG and MRH; and Sainsbury's and Asda?


See all events