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product news: Britvic relaunches mixers and juices

07 October, 2016

Britvic is unveiling a re-launch of its Britvic Mixers and Juices range. In response to evolving consumer tastes and the demand for authentic and quality drinking experiences, Britvic’s Indian Tonic Water has been refreshed. The new tonic has been reformulated and now beats Schweppes in blind taste tests.

Britvic’s tonic water, along with the rest of the range, will be presented in a new, bespoke bottle to emphasise the brand’s classic British heritage.

Britvic Mixers will be available in 125ml bottles and 200ml bottle format, and 150ml cans across the Indian Tonic, Low Calorie Indian Tonic, Ginger Ale, Orange Juice, Tomato Juice, Pineapple Juice, Grapefruit Juice, Cranberry Juice, Soda, Bitter Lemon, and Lemonade variants. The rebranding also extends to the Dilutes range which comprises Orange Cordial, Blackcurrant Cordial and Lime Cordial.

Annabelle Cordelli, brand director at Britvic Soft Drinks, commented: “The re-launch of our Britvic Mixers and Juices range marks a real commitment to quality for us. We’ve listened to our customers and shoppers to develop our great-tasting tonic to lift guests’ spirits – in both senses of the word. It’s a truly iconic tonic.”

0845 7581781

www.britvic.com

Keywords: Britvic, juice, mixer




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