Forecourt Trader - 30 years at the heart of the fuel retailing community

Loving Heinz soup

10 October, 2016

Kraft Heinz has launched a new £10.6m media campaign to drive "category reappraisal and emotional engagement" in the soups sector. With a 52% increase in media spend versus last year, the campaign celebrates the role Heinz soup plays in consumers' lives, the emotional comfort it provides and the functional benefits it brings, while celebrating the moments that mark our love for Heinz Soup.

The 'Love Soup' 30-second TV ad features a selection of moments where people lean in, as if for a kiss, with puckered lips. As the camera closes in, it reveals that they are leaning in to enjoy their first sip of Heinz Tomato Soup.

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Weekly retail fuel prices: 19 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.46131.58119.60
North East121.7959.90131.53118.66
North West122.0658.80129.31118.83
Northern Ireland121.4469.90127.23119.16
South East123.2769.90131.23120.66
South West122.83128.65119.82
West Midlands121.83129.90119.22
Yorkshire & Humber121.66129.86118.80

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