Forecourt Trader - 30 years at the heart of the fuel retailing community

Loving Heinz soup

10 October, 2016

Kraft Heinz has launched a new £10.6m media campaign to drive "category reappraisal and emotional engagement" in the soups sector. With a 52% increase in media spend versus last year, the campaign celebrates the role Heinz soup plays in consumers' lives, the emotional comfort it provides and the functional benefits it brings, while celebrating the moments that mark our love for Heinz Soup.

The 'Love Soup' 30-second TV ad features a selection of moments where people lean in, as if for a kiss, with puckered lips. As the camera closes in, it reveals that they are leaning in to enjoy their first sip of Heinz Tomato Soup.

020 8573 7757

www.heinz.co.uk





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Weekly retail fuel prices: 2 October 2017
RegionDieselLPGSuper ULUL
East120.5363.90127.17119.00
East Midlands120.03127.76118.80
London120.3757.90128.81118.85
North East119.80129.71118.46
North West120.19127.87118.63
Northern Ireland119.22125.23117.53
Scotland120.2463.80126.78118.50
South East120.7259.90129.39119.48
South West120.39128.00119.02
Wales120.0459.90126.47118.61
West Midlands120.0865.90128.12118.84
Yorkshire & Humber119.73127.02118.57

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