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product news: Spar introduces premium prosecco

14 October, 2016

Spar Brand is bringing extra fizz to its Christmas offering in 2016, with the launch of Spar Prosecco Speciale, alongside its seasonal alcohol range.

With an RRP of £9, the new premium sparkling wine will offer shoppers a trade up from Spar’s Perlezza Prosecco.

The premium prosecco is packaged in a stylish, flute-shaped bottle to clearly show consumers its more luxury appeal.

Spar Prosecco Speciale will be introduced on 24th October, and its launch is expected to bring Spar an extra £350,000 in retail sales.

Cath McIlwham, Spar UK head of brand, said: “As shoppers more frequently trade up to premium products during the festive season – either for themselves or as gifts – the launch of our Prosecco Speciale will come at just the right time.

“Sales of prosecco outpace Champagne in the UK, and prosecco represents 64% of all sparkling wine sales, so we are confident our new launch will tap the trend this festive season.”

www.spar.co.uk





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RegionDieselLPGSuper ULUL
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