Forecourt Trader - 30 years at the heart of the fuel retailing community

Product news: TV campaign for new Velvet Comfort

08 November, 2016

Velvet Comfort is launching a big campaign to drive trial among more than a million households to mark the brand's re-launch.

New and improved Velvet Comfort has three layers of embossed tissue, providing consumers with the perfect balance of softness and strength.

More than 1.6 million households will get to experience it for themselves with free two-roll promotional packs delivered to people’s homes across the country between now and Christmas – reaching over 10% of families in the UK.

Alongside this, Velvet Comfort’s upgrade will be supported with a new TV campaign which features Velvet’s quality message at the heart of the story. The advert will reach over 12 million families by Christmas.

The campaign will also be supported with radio, digital and in-store media focused on encouraging shoppers to trial the new product.

Velvet senior brand manager, Charlotte Parrish, said: “We are really excited about all of the upcoming developments for Velvet and the end of 2016 looks set to be huge for the brand.

“Not only have we improved Velvet Comfort to give consumers the perfect balance of softness and strength, but we are giving more than a million households the chance to experience it for free with our innovative sampling campaign, a first for the brand.”





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 20 May 2019
RegionDieselLPGSuper ULUL
East135.9360.77140.55130.16
East Midlands135.28141.26129.82
London135.21142.69130.48
North East134.06140.71129.20
North West134.87139.96129.27
Northern Ireland131.95135.90127.71
Scotland135.09139.31129.71
South East135.9463.57142.34130.70
South West135.01139.53129.65
Wales134.52138.23128.74
West Midlands134.83141.89129.64
Yorkshire & Humber134.1257.70141.27129.10

Most read

Following last month's London protests and damage to Shell's UK HQ, do you believe forecourts should be preparing themselves in case of possible attacks by climate change campaigners?