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Product news: Flavour extension for MOMA's instant breakfast range

16 December, 2016

Oats brand MOMA is extending its breakfast range with the launch of its new Apple & Cinnamon Porridge Pot.Rolling out in January 2017, the new flavour is gluten free, dairy free and Vegan Society approved. It is the second product in MOMA’s range of dairy free Instant Porridge Pots, and is described as being full of naturally sweet apple pieces, flaked almonds and topped off with cinnamon. It contains no refined sugar, provides consumers with slow release energy, as well as key vitamins and minerals required for a healthy breakfast.

Tom Mercer, founder of MOMA Foods said: “Here at MOMA we understand the importance of providing consumers with convenient, healthy and satisfying, free-from breakfast options. With one in four households now buying plant-based food products, we are seeing an increasing demand for dairy-free and gluten-free options. As consumers look to cut down on their intake of dairy and gluten for allergy and health reasons, the new Apple & Cinnamon Porridge Pot is designed to meet this growing trend.”

The newest addition to MOMA’s breakfast portfolio is quick and easy to prepare and conveniently packaged as a single serving, making it the perfect on-the-go breakfast option. The product also taps into increasing consumer preference for a healthy yet flavour-packed breakfast, with recent MOMA research revealing Cinnamon is the third most popular porridge flavour among consumers (20%), ahead of Red Berry, Raisin and Coconut.

The MOMA Apple & Cinnamon Porridge Pot is available to order in pot format £1.30 (60g). The complete MOMA Porridge breakfast range is available nationwide in pots £1.30, sachets £0.75 and boxes of five sachets £2.99, in seven flavours – Plain, Plain (no added sugar), Cranberry and Raisin, Golden Syrup, Super Seeds, Coconut and Chia and Apple and Cinnamon (pot only).

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Weekly retail fuel prices: 10 December 2018
RegionDieselLPGSuper ULUL
East Midlands131.66133.08122.31
North East131.02133.24120.36
North West131.66130.27121.42
Northern Ireland129.6972.90134.65121.32
South East132.6863.90133.14123.11
South West132.1667.90131.56122.81
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

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