Forecourt Trader - 30 years at the heart of the fuel retailing community

Pit stop screen clean

06 June, 2006
Page 7 
BP has just completed a four-week Pit Stop Screen Clean campaign to boost awareness of its Ultimate range of advanced performance fuels.
Brand ambassadors gave customers at more than 200 forecourts a complimentary screenwash. BP Ultimate marketing communications manager, Nicola Beckett, explained: "Through entertaining face-to-face engagement we've been able to increase the category's consumer awareness at point of purchase ensuring that key brand messages are delivered in a memorable way, delivering a true brand experience."



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