Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: £4.5m ad campaign for Coca-Cola Zero Sugar

John Wood ·

Coca-Cola European Partners (CCEP) has unveiled a new £4.5m advertising campaign to support Coca-Cola Zero Sugar.

The campaign features the slogan ‘Tastes More Like Coke’, highlighting that the calorie-free variant delivers the same taste associated with Coca-Cola Classic, but with no sugar.

The £4.5m campaign includes above-the-line activations including six-sheets, bus advertising and digital marketing. A new 20-second television commercial that runs until the end of February will further highlight the benefits of the reformulated product.

The latest activity follows the £10m campaign that marked the launch of Coca-Cola Zero Sugar last year.

Simon Harrison, operational marketing director at CCEP, said: “This campaign is designed to help retailers grow their sales by highlighting to consumers that Coca-Cola Zero Sugar is not only calorie-free, but delivers the iconic taste and refreshment of Coca-Cola Classic.

“This multi-million pound investment underlines our commitment to supporting further growth of the brand by encouraging consumers to switch to no sugar and bringing new people into the category, helping retailers to build on the impressive sales of Coca-Cola Zero Sugar since its launch last summer.”

connect@ccep.com

0808 100 0000

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East137.08139.69129.73
East Midlands136.60139.38129.02
London137.0265.40139.68129.22
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
Scotland137.07136.04128.45
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
Wales136.47135.40128.21
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

Most read

As Jet buys sites for the first time since selling its company owned network off in 2001, will this be part of a significant, growing trend for oil companies?

Calendar

See all events