Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Advert launched for Oreo Thins

John Wood ·

A new TV advert has been launched this week, at the start of a marketing campaign marking the introduction of Oreo Thins to the UK market.

The campaign will be supported by experiential, PR and digital activity.

Oreo Thins are a thinner and crispier version of the original cookie and available in two flavours, vanilla and chocolate crème.

With a total campaign budget of £3m, the Oreo Thins campaign will also be supported by PR and influencer activity conducted by Hill + Knowlton Strategies and digital activity by Mondelez and FCB Inferno.

Oreo Thins will be available in packs of 48g (vanilla) and 96g (vanilla and chocolate) at an Rrp of £1.08 (96g) £0.61 (48g).

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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