Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Mars Ice Cream introduces new lines

John Wood ·

Mars Ice Cream is launching its Mars and Snickers ice creams in a tub format.

The Mars ice cream tub encompasses creamy dairy ice cream with smooth caramel and crunchy chocolaty pieces, while the Snickers ice cream tub delivers a combination of roasted, crunchy peanuts, smooth caramel and chocolate with dairy ice cream.

Phil Shaw, general manager for Mars Ice Cream said: “It’s clear that tubs, and share-at-home products are driving growth within the ice cream category. The Mars and Snickers brands are well-loved by consumers, and lead the category in bars – so the new tubs are sure to be a winning combination.

“With eye-catching packaging and familiar brand appeal, we are sure that the tubs will bring consumers to the frozen aisle and will soon become a favourite, of consumers and retailers alike - emulating the success of our bars.”

The Mars and Snickers ice cream tubs are available now, with an Rrp of £3, from SHS.

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Weekly retail fuel prices: 8 January 2018
RegionDieselLPGSuper ULUL
East124.4164.90131.34121.66
East Midlands123.8066.90131.14121.04
London124.4060.40131.83121.67
North East123.33133.44120.61
North West123.5767.90129.17120.84
Northern Ireland122.86127.40120.59
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South East124.6153.90132.50122.01
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Wales123.72130.06120.60
West Midlands123.2263.57132.28120.53
Yorkshire & Humber123.3079.90131.79120.82

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