Forecourt Trader - 30 years at the heart of the fuel retailing community

Unilever gets fruity

06 June, 2006
Page 64 
Unilever is investing 12m in the launch of AdeZ, its first new major brand in 12 years. It is a range of chilled fruit juices blended with soya protein, vitamins and minerals. The brand is already sold in South America, where it is known as AdeS. Targeting the 1.6bn juice category, the product also aims to build on the increasing popularity of soya by making it more accessible. There are three variants all of which come in 1ltr Tetra packs. A support package includes TV advertising from July and a sampling campaign.

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East137.08139.69129.73
East Midlands136.60139.38129.02
London137.0265.40139.68129.22
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
Scotland137.07136.04128.45
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
Wales136.47135.40128.21
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

Most read

As Jet buys sites for the first time since selling its company owned network off in 2001, will this be part of a significant, growing trend for oil companies?

Calendar

See all events