Forecourt Trader - 30 years at the heart of the fuel retailing community

Bagging more adults

Maynards Bassetts is launching Wine Gums Tangy in a bid to bring more adults to the sour segment. Following the launch, the Maynards Bassetts Wine Gums brand will return to the small screen in May with a TV campaign that will air for six weeks, as a part of a £6m marketing programme for the brand in 2017.

Katie Bashford, senior brand manager for Joyful Candy at Mondelez International, said: "Although 74% of adults are open to sour sweets our research shows that only 26% currently buy into the £22m sour segment."

The new sweets are available in 165g £1 price-marked and non-price-marked bags.

0870 1917343

www.deliciousdisplay.co.uk

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Weekly retail fuel prices: 11 June 2018
RegionDieselLPGSuper ULUL
East132.91139.84129.74
East Midlands132.3392.90140.65129.45
London132.9159.90140.05129.95
North East131.9166.90142.69128.69
North West132.16139.14128.71
Northern Ireland131.41135.23128.69
Scotland132.6053.43139.14129.44
South East133.0962.40140.26130.11
South West132.5769.90138.60129.50
Wales132.3959.17138.83129.10
West Midlands131.91139.91129.04
Yorkshire & Humber131.5955.70141.08128.54

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