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Bagging more adults

Maynards Bassetts is launching Wine Gums Tangy in a bid to bring more adults to the sour segment. Following the launch, the Maynards Bassetts Wine Gums brand will return to the small screen in May with a TV campaign that will air for six weeks, as a part of a £6m marketing programme for the brand in 2017.

Katie Bashford, senior brand manager for Joyful Candy at Mondelez International, said: "Although 74% of adults are open to sour sweets our research shows that only 26% currently buy into the £22m sour segment."

The new sweets are available in 165g £1 price-marked and non-price-marked bags.

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Weekly retail fuel prices: 19 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.46131.58119.60
North East121.7959.90131.53118.66
North West122.0658.80129.31118.83
Northern Ireland121.4469.90127.23119.16
South East123.2769.90131.23120.66
South West122.83128.65119.82
West Midlands121.83129.90119.22
Yorkshire & Humber121.66129.86118.80

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