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Bagging more adults

Maynards Bassetts is launching Wine Gums Tangy in a bid to bring more adults to the sour segment. Following the launch, the Maynards Bassetts Wine Gums brand will return to the small screen in May with a TV campaign that will air for six weeks, as a part of a £6m marketing programme for the brand in 2017.

Katie Bashford, senior brand manager for Joyful Candy at Mondelez International, said: "Although 74% of adults are open to sour sweets our research shows that only 26% currently buy into the £22m sour segment."

The new sweets are available in 165g £1 price-marked and non-price-marked bags.

0870 1917343

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Weekly retail fuel prices: 1 June 2020
RegionDieselLPGSuper ULUL
East112.6064.60121.00107.57
East Midlands112.14121.84107.50
London113.60124.14108.74
North East110.9563.90125.31105.73
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West Midlands112.32122.47107.23
Yorkshire & Humber111.71121.15106.44

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