Forecourt Trader - 30 years at the heart of the fuel retailing community

Product news: Heineken to be Rugby World Cup partner

John Wood ·

Heineken has announced it will be a Worldwide Partner of Rugby World Cup 2019 in Japan.

Heineken’s relationship with World Rugby dates back to 1995, and the new deal encompasses Rugby World Cup 2019, Women’s Rugby World Cup 2017 and the World Rugby Awards 2017.

As a Worldwide Partner for Rugby World Cup 2019, Heineken will continue its popular match traditions across the 12-venue tournament, such as the Heineken Coin Toss and the Heineken Back Stage Stadium Tour.

The partnership will also include exclusive pouring rights, LED pitch boarding exposure and tickets giveaways.

Hans Erik Tuijt, global sponsorship director, Heineken, said: “Heineken has enjoyed a close association with rugby for over 20 years. Rugby World Cup will again enable Heineken to create engaging experiences for fans at the tournament and at-home in the 20 participating countries and beyond. This partnership compliments our other unique global platforms; Formula One, UEFA Champions League and James Bond.”

World Rugby chairman Bill Beaumont said: “Heineken is a brand steeped in Rugby World Cup history and we are delighted to be extending one of the most well-known and successful relationships in the sport. With the pool draw, match schedule and ticketing launch all taking place this year, 2017 is an important year for hosting preparations. We are delighted that we will be embarking on this exciting journey with the full support of Heineken.”

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?