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product news: Absolut launches new flavour
Published:  10 March, 2017

Absolut has launched a new flavoured vodka, Absolut Lime.

Adam Boita, head of marketing at Pernod Ricard UK, explained: “Lime is a dynamic and versatile citrus flavour and we believe that with the creation of Absolut Lime, we have truly brought the full complexity of this citrus fruit to life.

“We have found that 2.5% of Pernod Ricard UK’s growth comes from introducing new products to market, and with Absolut outperforming the vodka category in both the on (+7.3% by volume, +10.8% by value)and off-trade (+11.2% by volume, +10.9% by value), the launch of Absolut Lime will continue to support this growth.”




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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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