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product news: Mentos unveils limited edition

John Wood ·

Mentos is setting the scene for a summer of confectionery sales with the launch of Mentos Mix on the Beach, a limited-edition unique flavour pack that delivers fruity cocktail flavours in chewy confectionery form.

The new singles contain three flavours: Peach Orange, Strawberry Banana and Passionfruit Mango.

Claire Powley, senior brand manager for Mentos, said: “We’re proud to be leading innovation within the category and driving sales during a key period of the year for retailers.

“On-the-go consumption represents 24% of the confectionery market and there’s a huge opportunity during the warmer months to increase sales as consumers spend more time outside socialising.

“Mix on the Beach is a fun and unique addition to any fixture. We anticipate that it will appeal to a younger audience thanks to the bright packaging and tropical flavour combinations.”

The launch will be supported with an ATL advertising campaign for the brand.

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Weekly retail fuel prices: 16 September 2019
RegionDieselLPGSuper ULUL
East131.91139.09127.72
East Midlands131.7067.90141.05127.78
London131.23140.26128.23
North East130.27143.10126.88
North West131.0561.90140.46127.66
Northern Ireland128.98134.61125.56
Scotland131.5452.70138.78127.59
South East132.3555.20140.48128.43
South West131.4959.90138.93127.63
Wales130.6864.90135.93126.92
West Midlands131.2068.90139.66127.86
Yorkshire & Humber130.9084.90142.07127.66

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