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product news: Mentos unveils limited edition

John Wood ·

Mentos is setting the scene for a summer of confectionery sales with the launch of Mentos Mix on the Beach, a limited-edition unique flavour pack that delivers fruity cocktail flavours in chewy confectionery form.

The new singles contain three flavours: Peach Orange, Strawberry Banana and Passionfruit Mango.

Claire Powley, senior brand manager for Mentos, said: “We’re proud to be leading innovation within the category and driving sales during a key period of the year for retailers.

“On-the-go consumption represents 24% of the confectionery market and there’s a huge opportunity during the warmer months to increase sales as consumers spend more time outside socialising.

“Mix on the Beach is a fun and unique addition to any fixture. We anticipate that it will appeal to a younger audience thanks to the bright packaging and tropical flavour combinations.”

The launch will be supported with an ATL advertising campaign for the brand.

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Weekly retail fuel prices: 18 March 2019
RegionDieselLPGSuper ULUL
East130.8557.70132.89121.68
East Midlands130.41132.10120.99
London130.92134.14121.81
North East129.47134.52119.63
North West129.89131.08120.36
Northern Ireland128.4464.90126.23119.33
Scotland130.47133.90120.76
South East131.14134.22122.06
South West130.59131.37121.41
Wales129.62127.41119.99
West Midlands130.2569.90135.09120.96
Yorkshire & Humber129.66133.59120.01

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