Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Mentos unveils limited edition

John Wood ·

Mentos is setting the scene for a summer of confectionery sales with the launch of Mentos Mix on the Beach, a limited-edition unique flavour pack that delivers fruity cocktail flavours in chewy confectionery form.

The new singles contain three flavours: Peach Orange, Strawberry Banana and Passionfruit Mango.

Claire Powley, senior brand manager for Mentos, said: “We’re proud to be leading innovation within the category and driving sales during a key period of the year for retailers.

“On-the-go consumption represents 24% of the confectionery market and there’s a huge opportunity during the warmer months to increase sales as consumers spend more time outside socialising.

“Mix on the Beach is a fun and unique addition to any fixture. We anticipate that it will appeal to a younger audience thanks to the bright packaging and tropical flavour combinations.”

The launch will be supported with an ATL advertising campaign for the brand.


  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 19 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.46131.58119.60
North East121.7959.90131.53118.66
North West122.0658.80129.31118.83
Northern Ireland121.4469.90127.23119.16
South East123.2769.90131.23120.66
South West122.83128.65119.82
West Midlands121.83129.90119.22
Yorkshire & Humber121.66129.86118.80

Most read

With sales of new diesel vehicles nose-diving at an alarming rate, has this had a noticeable impact on your diesel fuel sales?


See all events