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product news: Ginsters unveils two new rolls

John Wood ·

Ginsters is launching two new flavoured rolls – Large BBQ Pulled Pork Roll and Large Smokehouse Steak & Cheese Roll – from Wednesday April 5.

The Large Smokehouse Steak and Cheese Roll is made with British Steak sausage meat and diced steak, Westcountry vintage cheddar cheese, onion and a smoky barbeque seasoning wrapped in a light puff pastry.

The Large BBQ Pulled Pork is made with British pulled pork and sausage meat in a BBQ sauce with onions wrapped in a light puff pastry.

Kate Brown, Ginsters brand manager, said: “Research with consumers confirmed that these two new flavours have extremely high levels of appeal. Retailers should stock up to take advantage of the incremental sales.”

The rolls will have a recommended retail price of £1.80 with an introductory price and price-marked pack. The launch will also be supported with tailored point of sale.

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Weekly retail fuel prices: 19 February 2018
RegionDieselLPGSuper ULUL
East124.25131.40121.51
East Midlands123.31131.42120.42
London123.68131.62121.32
North East122.66132.61119.81
North West123.1062.40130.04120.38
Northern Ireland122.5969.90128.90120.71
Scotland123.6452.70128.72120.42
South East124.0061.30132.15121.67
South West123.80131.55120.81
Wales123.0952.70129.85120.31
West Midlands122.56132.56120.01
Yorkshire & Humber122.5561.90131.42119.82

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