Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Walkers repositions Sensations

John Wood ·

Walkers is aiming to inject multi-sensory excitement into the savoury snacks category this year by re-positioning its Sensations range.

The new positioning of “Sensations. A Feast For The Senses” will be supported with new products, new packaging and investment behind a new TV advert and experiential and digital communications campaigns.

This month Sensations will kick start this journey by expanding its range with the launch of three new flavours. Japanese Sweet Wasabi & Ginger flavour and Chargrilled Steak & Chimichurri flavour will be added to the crisp range (150g packs), and Mango & Red Chilli Chutney flavour will be added to the poppadom range (82.5g packs).

Andrew Hawkswell, marketing manager at PepsiCo, commented: “We know shoppers love Sensations, with over 50% purchasing again, so it is important that we keep them interested by bringing them a brand that feels premium, modern and exciting. The brand is one of the stars in the Walkers portfolio and we’re seeing impressive growth as more shoppers choose Sensations.

“These exotic flavours are not only new and interesting, but also perfectly timed for the summer period, enabling retailers to capitalise on shoppers searching for flavours inspired by exotic places. We’re confident this extension to the range will prove popular with shoppers looking for a premium and flavoursome snack offering.”

Sensations is also being supported with TV advertising and digital activations as part of a wider marketing campaign to further establish the brand in the savoury snacks category.


  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 22 April 2019
RegionDieselLPGSuper ULUL
East Midlands132.86137.09126.21
North East131.78134.50125.79
North West132.42136.29125.88
Northern Ireland130.30133.18124.00
South East133.78139.62127.48
South West133.17138.78126.51
West Midlands132.61139.12126.38
Yorkshire & Humber132.13137.49125.86

Most read

Following the response by Sainsbury's and Asda to the CMA's damning provisional findings on their proposed merger, do you agree with the PRA's assessment that their proposed solutions to the concerns could result in hundreds of forecourt closures?