Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Walkers repositions Sensations

John Wood ·

Walkers is aiming to inject multi-sensory excitement into the savoury snacks category this year by re-positioning its Sensations range.

The new positioning of “Sensations. A Feast For The Senses” will be supported with new products, new packaging and investment behind a new TV advert and experiential and digital communications campaigns.

This month Sensations will kick start this journey by expanding its range with the launch of three new flavours. Japanese Sweet Wasabi & Ginger flavour and Chargrilled Steak & Chimichurri flavour will be added to the crisp range (150g packs), and Mango & Red Chilli Chutney flavour will be added to the poppadom range (82.5g packs).

Andrew Hawkswell, marketing manager at PepsiCo, commented: “We know shoppers love Sensations, with over 50% purchasing again, so it is important that we keep them interested by bringing them a brand that feels premium, modern and exciting. The brand is one of the stars in the Walkers portfolio and we’re seeing impressive growth as more shoppers choose Sensations.

“These exotic flavours are not only new and interesting, but also perfectly timed for the summer period, enabling retailers to capitalise on shoppers searching for flavours inspired by exotic places. We’re confident this extension to the range will prove popular with shoppers looking for a premium and flavoursome snack offering.”

Sensations is also being supported with TV advertising and digital activations as part of a wider marketing campaign to further establish the brand in the savoury snacks category.

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East137.08139.69129.73
East Midlands136.60139.38129.02
London137.0265.40139.68129.22
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
Scotland137.07136.04128.45
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
Wales136.47135.40128.21
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

Most read

As Jet buys sites for the first time since selling its company owned network off in 2001, will this be part of a significant, growing trend for oil companies?

Calendar

See all events