Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Kinder Bueno extends into bite size sector

John Wood ·

Ferrero is tapping into the £1.15bn sharing bag opportunity this spring with the launch of Kinder Bueno Mini (MRSP: £2.00); the classic Kinder Bueno in bite-sized, individually wrapped portions.

The Kinder Bueno Mini sharing bag includes 16 individually wrapped bite-sized versions of the classic Kinder Bueno – with its hazelnut filling, encased in a crispy wafer and milk chocolate coating – giving shoppers the opportunity to enjoy the product as a treat with family and friends.

Levi Boorer, customer development director at Ferrero, commented: “The adult impulse category in the UK is experiencing strong growth and makes up 20% of the total confectionery market. We anticipate Kinder Bueno Mini to drive this growth even further – expanding into different occasions, we can bring new shoppers into the category and allow our existing loyal consumers the opportunity to try a bit of different from a brand they already know and trust.”

Retailers can request free POS from


  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 July 2019
RegionDieselLPGSuper ULUL
East Midlands
North East
North West
Northern Ireland
South East
South West
West Midlands
Yorkshire & Humber

Most read

As the smaller/family owned independent forecourt businesses continue to be acquired by the big operators, do you think now could be the right time for you to sell up?