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product news: Walkers re-launches Sensations range

John Wood ·

Walkers is re-positioning its Sensations range as “a feast for the senses”, which will include updating its entire portfolio with a modern, premium packaging design, as well as the introduction of three new flavours.

This will be supported with an above the line campaign, with the TV advert airing from June 3 and live until mid-August.

Tegan Philp-Hines, brand manager at PepsiCo, commented: “We are delighted to be able to launch a TV campaign to support the Sensations during this key moment for the brand. We know shoppers love Sensations with over 50% purchasing again and the re-launch provides a unique and exciting offering for customers. We’re confident that the TV ad will create awareness and inspire demand for the new flavours.”

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Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East132.7461.80137.06126.04
East Midlands131.9880.90137.50125.32
London132.62139.31126.61
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
Scotland131.9664.90136.81125.08
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
Wales131.3668.20132.82124.33
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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