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product news: Walkers re-launches Sensations range

John Wood ·

Walkers is re-positioning its Sensations range as “a feast for the senses”, which will include updating its entire portfolio with a modern, premium packaging design, as well as the introduction of three new flavours.

This will be supported with an above the line campaign, with the TV advert airing from June 3 and live until mid-August.

Tegan Philp-Hines, brand manager at PepsiCo, commented: “We are delighted to be able to launch a TV campaign to support the Sensations during this key moment for the brand. We know shoppers love Sensations with over 50% purchasing again and the re-launch provides a unique and exciting offering for customers. We’re confident that the TV ad will create awareness and inspire demand for the new flavours.”

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Weekly retail fuel prices: 14 May 2018
RegionDieselLPGSuper ULUL
East128.84135.10125.96
East Midlands128.33136.94125.41
London129.1055.90136.92126.40
North East127.83136.82125.23
North West128.1162.90134.96124.90
Northern Ireland127.23130.90124.76
Scotland128.2253.90134.78125.20
South East129.15136.92126.36
South West128.4963.90135.51125.65
Wales127.98132.95125.12
West Midlands127.95135.65125.25
Yorkshire & Humber127.6358.40136.54124.81

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