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product news: Walkers re-launches Sensations range

John Wood ·

Walkers is re-positioning its Sensations range as “a feast for the senses”, which will include updating its entire portfolio with a modern, premium packaging design, as well as the introduction of three new flavours.

This will be supported with an above the line campaign, with the TV advert airing from June 3 and live until mid-August.

Tegan Philp-Hines, brand manager at PepsiCo, commented: “We are delighted to be able to launch a TV campaign to support the Sensations during this key moment for the brand. We know shoppers love Sensations with over 50% purchasing again and the re-launch provides a unique and exciting offering for customers. We’re confident that the TV ad will create awareness and inspire demand for the new flavours.”

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Weekly retail fuel prices: 18 November 2019
RegionDieselLPGSuper ULUL
East131.0157.70138.30126.81
East Midlands130.59139.47126.61
London131.00140.06127.56
North East129.23139.06125.25
North West129.8364.92138.07126.36
Northern Ireland127.82133.40124.44
Scotland130.4852.70137.39126.25
South East131.4769.90139.42127.48
South West130.5064.90136.17126.41
Wales129.68135.94125.44
West Midlands130.33140.40126.46
Yorkshire & Humber129.8099.90138.58126.25

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